Ad Manager | MerchIQ

Ad Manager Dashboard

Phase 5 — AI-assisted decision intelligence. Structured pattern detection with advisory recommendations.

Ad Accounts

View connected ad accounts across platforms (Meta, Google, TikTok).

Ad Actions

Manage ad actions (pause/resume). Manual and automated actions with full audit trail.

Conversions

View conversion events ingested from internal commerce activity.

Correlations

View aggregated correlation snapshots between ad activity and conversions.

Insights

View human-readable, observational insights. No recommendations or rankings.

Automation

Create deterministic rules that evaluate correlation data and generate ad actions.

AI Recommendations

Advisory recommendations from structured pattern analysis. Review, simulate, and convert to rules.

Phase 5 constraints: AI is advisory only — deterministic pattern detection, no LLM, no external API calls. Recommendations require human review. Rule drafts are always created disabled with autoExecute off. Kill switches: ADS_AI_ENABLED, AI_ACTION_RECOMMENDATIONS_ENABLED, ADS_AUTOMATION_ENABLED.